Our Philosophy

There is nothing training cannot do. Nothing is above its reach. It can turn bad morals to good morals; it can destroy bad principles and re-create good ones; it can lift men to angelship.– Mark Twain

Minds of Steel knows that our beliefs are just as important as what we do. Our philosophy and business principles sets the tone for our work with clients and our community involvement.


Our Committable Core Values

  • Heart
Never, ever give up. Find another way.
  • Courage
Do the right thing.
  • Dedication
Undying devotion and sacrifice to people looking for guidance.
  • Passion
Sharing positive, radiant energy, guided by our purpose.
  • Perseverance
Resolve to keep going, no matter what.
  • Hope
Dare to believe everybody can change.
  • Respect
Treat everyone with kindness and humility.
  • Integrity
Be truthful in all actions and communications.
  • Honor
Endure to wholeheartedly fulfill your duty.
  • Pride
Give your all in the name of love.


Our Guiding Principles

Our company was built on values, humility and hard work. We endeavor to build a lasting company that changes the world in interesting, exciting and heartfelt ways. We have always been and will always be about serious results and the client training experience – our work is never done.

Some principles are fundamental to our success. They serve as a blueprint to how and why we make our decisions. If we can adhere to these principles, we will fulfill our mission and provide practical knowledge accessible to anyone who has a desire to transform their life.

Minds of Steel Guiding Principles

  1. Accept Responsibility.  Take ownership of our mistakes, make amends for them, learn from them and minimize them.
  2. Be the Absolute Best.  Aspire to be the best there is, was and ever will be.
  3. Challenge Mediocrity.  Resist being ordinary to be the positive change we seek.
  4. Encourage People.  Instill Personal Power to enable people to realize their full potential.
  5. Focused Innovation.  Maintain an intense focus on simplicity and innovation.
  6. Significant Contribution.  Only pursue meaningful opportunities that are important to the world and where we can make a significant contribution.
  7. Absolutely No BS.  Open and forthright communication.
  8. Paramount Customer Service.  Operate and hold ourselves to the highest standards of customer service possible.
  9. Pursuit of Excellence.  Over deliver and accept nothing less than the relentless pursuit of excellence.
  10. Teamwork.  Work as a team to create a sense of belonging and give back to our communities.